BV Capital

Location: Shanghai

Company Description: Shanghai based Bookgg.com has taken the science out of ad targeting and even found a way to get consumers to voluntarily request ads. Sounds crazy right?? Not when you offer a free product with consumers’ ads of choice. The business model partners Bookgg with publishers who release their books to the site for distribution. Bookgg members then select a book and which advertisers ads are placed where. The more ads published the less the cost of the book with the possibility of it being free. Bookgg then republishes the book with the ads and sends it off to the member. In order to ensure availability to all members a user is limited to a certain amount until new stocks of books are acquired.

Bookgg generates most of its revenue from big name advertisers such as Evian, Heineken, Epson, Walt Disney and Ikea but still maintains a steady stream from membership purchases. The site offers a win-win situation to both advertisers and consumers: consumers proactively choose the products and companies they are interested in and advertisers get a welcoming audience for their ads in a non-intrusive manner. An additional benefit for advertisers is that they get access to the members’ contact info voluntarily from each member. The method has proven to be popular. Since its inception Bookgg maintains 10,000 logins a day and has attracted over 50 domestic and international advertising partners. Bookgg attracted its first investment from Dayu Media with the initiative to spread knowledge while also protecting copyrights. Copyright issues still exist but the site already persuaded a few publishers to sign on to the idea giving the business model validity and a strong base for growth.

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Company Description: It’s no longer Greek to you…Mandarin that is. The creators of Yeeyan have formed an online community of users wishing to bridge the language gap between Chinese and English speakers. The site provides a platform for cross translation of content between English and Chinese. Users add articles (mostly blog posts) they find interesting in their native language and share a translated version in either English or Chinese. For those lacking translation skills, there is a forum for content to be uploaded and translation solicited. Yeeyan has created a marketplace for ideas and thoughts to be shared and understood across communities.

An English version was launched in March of this year with the hopes that it will draw more native-English speakers. There is quite a lot of Chinese content but the site still lacks in quality English articles. The homepage is easy to navigate showing recent translations and top read articles. Yeeyan is hoping to expand into multiple languages including Japanese, French and German. The concept is very exciting and will hopefully provide cross-cultural insight. However, it may be a challenge for Yeeyan to keep translators motivated and high quality content

Location: Beijing

Company Description: Hoodong.com is the Largest “Chinese Wikipedia” and developer of HDWiki software, the first open source Wiki software in Chinese. Its Chinese name means interactive, a good method to build up knowledge. Although the concept of Wikipedia is still new to China, there were 1,562,034 items edited on the site by 257,521 global editors and 2.08 billion words until November 18th of this year. The site was established in mid 2005.

The team, lead by Dr. Pan Haidong, has been working hard to build an easy to use wiki software and create Chinese features that are specially designed for Chinese users. The site differentiates itself from ther Chinese Wikis by introducing entertainment aspects such as blog services and personal page creation as a social networking tool. CEO Pan explained that the entertainment content was added to accommodate the Internet population in China who was used to entertainment based sites and is just now starting to mature into using the internet as a source of information. Hoodong is carving out a niche for itself in the Wiki sector using its homegrown advantage.

The Chinese version of Wikipedia is still very popular in China although access to the site is often spotty for various reasons. Chinese users are still hesitant to add content and errors are often found. Recent statistics show that 50% of Chinese Wikipedia’s content is contributed to by Hong Kong and Taiwanese residents. Other competitors include Baidu’s Baike and Taiwan based Wikimania.

Hoodong was reported by CCTV, China’s national television news service, as a creative technology company.

Location: Beijing

Company Description:
A CafePress style website has popped up out of Beijing. Three young founders started MyTshirt in July of 2006 and created a site for users to become part of a creative t-shirt design community. Users can either create their own designs and have their t-shirts made or they can submit their designs to the community and have other members vote on them. The favorites are highlighted on the website for others to buy. So if your own creative juices aren’t flowing, there are plenty of popular designs to choose from. The favorites are always changing to bring back curious t-shirt fans.

So far the founders have put in their own capital for state of the art printers and have been hyping up the quality of their fine jersey knit cotton shirts, which run 35-45 RMB. The site is popular among college students and has received orders from small internet companies, NGOs and charity organizations. The recent success of US equivalent Threadless, which just opened its first retail store, may be indicative of how MyTshirt can grow to be a flourishing business with the proper guidance. They are currently looking for additional investors.

Location: Beijing

Company Description: Bob Li recently left his cushion job as a Business Development Manager at Red Herring-Beijing to devote more time to stewarding his first venture: Very86.com, a platform to support social networking sites (SNS) tailored to local communities. The site, meaning VeryChina (86 is China’s country code), provides the basic tools for individuals to create and manage a social network for their interests. Currently, Very86 is only focusing on social networks for cities and already has 14 cities up and running, the oldest being for the city of Tianjin, which has already registered 80K members. The company already owns over 200 domain names and plans to eventually promote the site to be used for special interest groups in addition to city SNS. The model is very similar to Ning.com but Li is quick to distinguish Very86 from Ning. Besides the sites’ Mandarin interface, domains will be franchised out to site managers for a fee to instill ownership and ensure sites are maintained and usership promoted rather than having networking sites started on a whim and abandoned after a short time.

Li and his team are currently fundraising to expand the sites and working on developing additional revenue streams through the franchised sites.

Location: Shenzhen

Company Description: Woku.com is a site from the same management team from 139.com, a mobile blog service provider. 139 was bought by China Mobile early this year and the team wasted no time getting Woku up and running as a mobile entertainment portal. There are two main concepts: A Web 2.0 personal page service accessible through the PC and access and management of personal pages via mobile phones. The site is popular among younger users and it has enjoyed a very steady rise in traffic since launching in February of this year. There was news that Woku had raised 5M USD in April but the identity of the investor is unknown. It is a basic business but with a management team already proven successful and ascending traffic numbers this may be one to keep an eye on.

Company Description: Following the spirit of MySpace, Fenbei.com (translates to decibel in Mandarin) originally set itself up in June 2003 as 163888.com and a site for amateur artists to showcase their music to friends or anyone who wanted to listen. In 2004, an artist’s original piece was released entitled “Mouse Loves Rice” (direct English translation) and became a top hit, beating out many popular songs at the time. Its first funding, 2M USD, shortly followed from IDG Ventures. In 2005, Fenbei launched Internet recording software, K-8, which allowed music to be copyrighted by the site. After 2005, Internet musicians became very popular, as artists were able to reach a wider audience. Many online “Stars” were born who achieved celebrity status without the monetary benefit of traditional pop stars. Nonetheless, celebrity status was sufficient and Fenbei provided the outlet. In June of this year, Fenbei’s site was revamped to incorporate many of the same MySpace components such as personal pages with blogging, video, audio and photo sharing, and social networking all designed to focus around a musical artist. It is currently ranked 480th by Alexa. According to the site it has over 12 million registered users, 1.6 million page views/day and over 30 thousand songs uploaded daily. Second round funding was completed in late 2006 with 6 million USD.

HiPiHi announced in Singapore today its strategy for global expansion of the virtual world site. They have entered into a strategic and funding partnership with NGI Group, a Tokyo based tech holding company that recently established a subsidiary group, 3Di.jp, to focus on the emerging world market of 3D virtual world sites.

According to the HiPiHi press release:

“There are three parts involved in HiPiHi’s global strategy. First, HiPiHi will cooperate with global leaders in the Internet and communication industry to establish a set of relevant hardware and software standards for the development of the 3D platform. Second, HiPiHi will cooperate with other major 3D virtual worlds to finalize these standards, and bring the possibility for users to interact and transact between different virtual worlds. Lastly, HiPiHi will actively build its “Global Market Partnership Project”, “Third Party Developer Project” and “Community Partnership Project”, to establish a HiPiHi virtual world global value chain.”

This bold move shows confidence from HiPiHi to be a global leader and innovator. It will be interesting to follow their developments and see if they can steer global cooperation in virtual world development.

Company Description: Dating sites are quite popular these days as Chinese young adults are becoming more comfortable with forming friendships and relationships online. The top 3 dating sites (iPartment, love21cn and marry5) have a sub 1,000 ranking on Alexa and Match.com acquired another site, Edodo, last year. The top ranked site, iPartment (i is the phonetic translation of the Mandarin word for love) is a personal portal site that provides tools for individual expression and relationship building. iPartment first launched in Taiwan in 2003 and came to China in February of this year illustrating quite a rapid ascent in popularity. The site promotes favorable young men and women on the homepage and a new successful dating story is displayed with every refresh of the homepage.

What makes iPartment interesting is how the site has been able to successfully monetize itself with the sale of virtual items. This is where the apartment aspect ties in. Users create avatars (which, oddly, are only available with Western looks and features) and express their personality through the interior design of their “apartments”, a component of the personal portal. Apartments are For sale are furniture items and accessories, clothes for the avatar, pets and pet accessories, etc. Additionally, users can buy virtual gifts for other members they may want to get to know better. iPartment has had over 6.5 million visitors and almost 100K registered users.

iPartment has been invested in by Taiwan based IDT Ventures and Japanese firms JAIC and Cyber Agent.

Company Description: Originally developed in Germany, Travian.com’s Chinese version, travian.cn, has quickly took off in the first half of 2007 in China. Players of this massive-multiplayer strategy game begin as tribal chiefs and are given resources to cultivate a village and develop a strong citizenry of farmers, soldiers, traders and government officials. Other Travian.cn players with whom it is necessary to develop alliances, build surrounding “towns”. Chiefs can be diplomatic in their interactions and seek to form partnerships or take a more aggressive approach and try to conquer other villages. Either way, the goal is the same: build your village to a sustainable and powerful force and eventually conquer the world.

Since its launch in China around January 2007, the site has had a rapid rise in Alexa rankings, illustrating its popularity. The game is available in multiple languages each of which operates in a different domain (German- travian.de, English- travian.us, Chinese- travian.cn, etc). Each language operates in its own “world”. There is no software to download so the game can be accessed anywhere there is an internet connection- a high selling point given relatively few Chinese own PCs and spend hours in Internet Cafes tooling away on the web and gaming. The site currently has nearly 100K registered users of whom 92,000 are active gamers.

A recent rapid growth in traffic can be attributed to a popular competition sponsored by the company going on from July 15th - August 15th. Travian has asked users to create materials about Travian.cn that creatively depicts the site in any format: text, audio, video, photos, etc.. All users have the opportunity to vote for their favorites and the top 10 will be used as actual marketing/PR materials for the site. The top prize is a Nintendo Wii. Not a bad way to cut overhead costs.